Google it.. there are loads of tutorials around the web. Here's a quick one

- Make a new image, 350x19
- add your graphic to the left
- add the font to the right (colour: white,Visitor -BRK-), about size 15, add a - 1px stroke to the font
- merge everything together
- add a 1px stroke around the edge
- use the circle marquee tool to create a gloss shape, fill it with white colour and change the opacity to 20%

there ya go..

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