As mentioned in the 2006 PlayStation Press Briefing just a few weeks ago, SCEJ (Sony Computer Entertainment Japan) confirmed today that they will be releasing a new, PSP-only, non-value pack version of the ceramic white PSP on 4/20. Pricing should be around the same as the non-value pack black PSP currently released in the US and Japan.

What's interesting about the soon to be released non-value pack version of the ceramic white PSP is the box color: yellow. Word, a new marketing technique? Yet another interesting thing to take note of was that the original planned release date was 4/15, but an unknown delay pushed the release to 4/20. Hmm... looks like the big executive guys in black suits down at Sony Japan want to celebrate 4/20 in two ways, if you know what I mean, heh.



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