SCEA has just informed us about a load of cool things coming our way this holiday season. They've just launched a new "Find Me" television ad campaign throughout the US, which uses an engaging narrative style to follow one male PSP owner's quest for his female love, armed with a PSP and a 4 GB memory stick. Sounds corny? This should be an interesting ad given how 'out of the ordinary' past PSP publicity campaigns have been; we'll upload them as soon as we can get our hands on them. The ad campaign will be run through the holidays on a broad mixture of programs and networks that reach the 16-24 age demographic, including: the Jimmy Kimmel Show (ABC); Mad TV, Family Guy and The Simpsons (Fox); Conan O’ Brien and Saturday Night Live (NBC); The Daily Show and South Park (Comedy Central); NCAA Football and Basketball, NBA Basketball, and SportsCenter (ESPN/ESPN2); TRL (MTV); WWE (USA); the G4 network and many more.



Beginning this month, consumers can now take their PSP system to participating retailers, including, but not limited to, Circuit City, GameStop, Target, and Toys “R” Us, to download the hottest gaming and entertainment content from a PSP Spot Download Station. These interactive kiosks offer game demos, movie trailers, music clips, mini-strategy guides, wallpapers and more, delivering a broad range of content that PSP owners are looking for. By January 2007, PSP Spot Download Stations will be available at more than 6,000 retailer locations. The PSP Spot currently in stores offer the following content:

Game Trailers
NFL Street 3
Bounty Hounds
LocoRoco
Lemmings

Videos
PSP Greatest Hits
PSP Educational

Game Sharing
Lemmings
Lumines 2
Every Extended Extra
LocoRoco

Demos
Outrun
Worms
Dungeon Siege
MLB 2006
Ultimate Ghosts and Goblins
Lumines 2
Every Extended Extra
MX vs ATV
Race Driver 2006
Daxter



In other news, SCEA has launched a giant PSP billboard in Las Vegas at the busy corner of Las Vegas Blvd. and Tropicana Ave., complimenting a similar billboard that has been live in New York City since 2005. The oversized PSP screens of both installations have been refreshed with first and third-party gaming content from upcoming releases, Sony Pictures’ UMD movie trailers, and highlights from the Dew Action Sports Tour. PSP advertisements have been common sighting on the subway, at the park, and on planes, and will continue to be seen around the world as the holidays approach.

All of this is great marketing for the PSP, and will no doubt instill interest among holiday buyers this season. Awesome!

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