Arr! Looks like McDonalds has just launched a new contest in coordination with the release of
Pirates of the Caribbean: Dead Man's Chest. One of the top prizes you ask? PSPs! No, they don't guarentee what firmware you will get (which isn't really a problem at this point) but heck, what's better than scoring yourself another free PSP? McDonalds sure has a knack at throwing contests with PSP prizes, this is probably the third one in the past 6 months; I'm lovin' it!
Check out more information about the contest at the official contest site
here.