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11-30-2006, 07:41 PM
| | Senior Member | | Join Date: Jan 2006
Posts: 111
Points: 29.13 Donate | | | Sony Is Getting Out of the Hardware Business!!!!!
Sony getting out of video games hardware? (salt pls) - NeoGAF
"Ken Kutaragi, the maverick Sony engineer behind all three generations of PlayStation games consoles, will on Friday become chairman of Sony Computer Entertainment in a management reshuffle that could foreshadow the company’s exit from video games hardware.
Analysts said that Mr Hirai’s promotion to a global role at SCE could mark a critical shift in management thinking, with Sony changing its emphasis so that the current generation of games console will be its last as a hardware manufacturer.
“The appointment of Hirai could be the start of a shift from hardware to software,” said Yuta Sakurai, an analyst at Nomura. “I cannot now imagine a PlayStation4.”
Mr Sakurai said that Mr Hirai’s new global portfolio puts a predominantly software-focused manager in charge of the company, adding that SCE’s future would be shaped by Mr Hirai’s relationship with Phil Harrison, the president of SCE’s worldwide studios.
Analysts argue that while Mr Kutaragi, a brilliant engineer, was the right man to run SCE as a hardware powerhouse, Sony may now see better opportunities as a pure maker of games. "  | | These 2 PSP3D.com users think this news deserves homepage: | |
11-30-2006, 08:10 PM
|  | Member | | Join Date: Jan 2006
Posts: 46
Points: 18.88 Donate | | | Are You Sure About This.............?
__________________ PSP Firmware 2.0 > 2.6 > 1.50 > 2.82 > 3.00 > 3.01 > 3.03 > 1.50 > 3.03 OE-C 
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11-30-2006, 08:14 PM
|  | Senior Member
My Mood:  | | Join Date: Nov 2005
Posts: 374
Points: 5.82 Donate | | | don't post pure speculation here please. sony cannot go into software purely because of the ps3. It was just released, i doubt they would just abandon it. |
11-30-2006, 08:48 PM
|  | Joint Strike Fighter
My Mood:  | | Join Date: Dec 2005 Location: Lancaster Pennsylvania USA Age: 24
Posts: 2,924
Points: 1,000,000,000,023.21 Donate | | | Do you know how much money Sony would lose if they did that. I don't Sony will leave the game business. |
11-30-2006, 08:53 PM
|  | Creator and Editor of PSP3D Radio
My Mood:  | | Join Date: Nov 2005 Location: Dream Land, CA
Posts: 959
Points: 32.66 Donate | | Haha, that's the best joke I have ever heard  . But seriously, Sony wouldn't get out of hardware even if the ps3 "failed." They know that their hardware is the only reason they have software. 73% of all of Sony's income is from hardware (this includes Play Station's, tv's, sound systems, etc), 23% from movie sales, and the rest is "other" [Info from Marketwatch]. Basicly, what you are saying is equiviilent to saying that Apple should stop producing hardware. Apple makes the majority of thier money from iPods, iMacs, and other hardware, then in second place the resale of music through iTunes, and finaly in a close third, software. What defines Apple as a company is it's hardware, just as Sony is defined by it's hardware.
Whoever started this rumor was high on crack.
__________________ My mayor is a Teflon coated slime bag
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11-30-2006, 08:56 PM
|  | I'm eatin' ur Bandwidthz!
My Mood:  | | Join Date: Nov 2005 Location: Foodcourtia. Spooky, yes?
Posts: 3,642
Points: 84,973,253,504.99 Donate | | | The title of this thread kinda scared me! Sony would never do this, not with the PS3 just being released and all. |
12-01-2006, 11:56 AM
|  | Camouflage Condoms: They won't see you coming
My Mood:  | | Join Date: Nov 2005 Location: Surrey, UK Age: 26
Posts: 1,310
Points: 227.43 Donate | | | I'm sure this is a simply a rumor; Sony have made possibly made much more money thorugh hardware than software. Where would they be without a Sony DVD player, a Sony TV, a Sony Walkman, Sony mobile phones, memory sticks, batteries, laptops, etc. The list goes on.
I also voted this news for the Homepage. Why? Because I think that although this may only be speculation, he or she has every right to let other members know what's happening.
Sure, I'd change the thread around a bit. The title could be a question, instead of a statement. This would clearly indicate speculatory news, and add a little attractivness to the thread as a whole. Eg, 'Is Sony ducking out of the hardware business?'.
I would also be sure to introduce the news itself before cracking on with a quote from the source. Something like 'In the latest series of rumors concerning the hardware and software producer Sony, it seems as though a rethink of the company's attitude toward it's products could be on it's way'.
None-the-less, a rumor is still news, and if someone decides to let others in on it, I think they should be welcome to.
That's just my opinion. |
12-01-2006, 12:03 PM
|  | Moderator / Pastafarian
My Mood:  | | Join Date: Jan 2006 Location: sda1:/sys/kernel
Posts: 2,421
Points: 368.48 Donate | | | By the way, this speculation is only for games console hardware, not laptops, etc. |
12-01-2006, 12:41 PM
|  | Senior Member
My Mood:  | | Join Date: Aug 2006 Location: Scotland
Posts: 116
Points: 88.17 Donate | | | I doubt sony will leave the hardware market. Thats how they make money. To play their software you have to buy their console. |
12-01-2006, 01:11 PM
|  | Senior Member
My Mood:  | | Join Date: Aug 2006 Location: Florida Age: 22
Posts: 542
Points: 5.76 Donate | | | This makes no sense at all... They are sucessful in gaming hardware, why would they want to dump all that income? Besides, they just released the ps3. | |
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